Filed Under : Allgemein by admin
Mrz.25,2010
Product Description
weiss/marine
Brütting Event Indoor 311002, Unisex – Erwachsene Sportschuhe – Indoor, weiss,
Tags : 311002, Brütting, Erwachsene, Event, Indoor, Sportschuhe, Unisex, weiss
Have you thought about promoting your business in a more proactive manner than a few ads or flyers? Have you thought about any methods where customers will come to willingly? One such way to promote your business or cause is through event marketing. What is event marketing? It is essentially an activity of some sort related to the selling of a product, promotion of a business, or pushing of a type of service. It may be any number of things, but it is a unique and effective type of marketing that may suit you.
Event marketing can involve an event as simple as a sporting event. If your business promotes and sponsors a charity softball tournament for instance, that is essentially event marketing. How, though, do you choose the right event to make your marketing strategy a success? There are a couple of things to consider.
First, your event marketing should be something that will appeal to your target market. Your customers or potential customers should have a profile of some sort. And you, as a business owner, should know what the profile is. If you don’t know your customers, guess what? You aren’t going to be able to market to them. Your event should cater to that customer profile specifically. For your event to be a success you should appeal directly to your customers so that it is appealing to them. For example, if you sell sporting goods, do a sporting event of some sorts. If you sell magazines, do a book drive or a book signing event at your store. You must ALWAYS target your event to the profile of your customers.
Second, your event marketing campaign should also have some value to those attending. Make sure there is a good reason for them to attend other than just hearing about your products or services. They are not going to attend it just to hear a 15 minute commercial. Make it worth their while. Provide specials or discounts, offer free samples, promote a charity, or allow them to have fun like at a golf outing. Just make sure you are not putting on a big commercial where everyone will feel like they have wasted their time in attending. Give them reason to attend and give them as many reasons to do so as you can. Make them feel special and appreciated and they will reciprocate the feeling by being a loyal customer.
Event marketing is not only effective, but also is a fun type of marketing you can do for your business. It is an opportunity to have fun and to mingle with customers and potential customers while promoting your company in an active manner. Choose something of value and something that your customers will enjoy and your event marketing campaign will undoubtedly be a success.
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Managing or administering a seminar, workshop, roadshow or other type of event, even the seemingly simple, can provide you with headaches that you never thought possible. Being crystal clear about what you and your company actually needs the event to deliver at the earliest possible stage is critical to so many issues.
Although holding an event like a seminar or a workshop often evolves out of discussions about sales, marketing and even technical issues like product failures, it is almost always critical to establish clearly in everyone’s mind what the true purpose of the event is. This can have a substantial effect on:
* how you go about organizing the event
* who you involve
* which venue you choose
* what you choose to include and exclude
* the dates and times of the various activities
* and significantly why you are holding an event at all
The event manager should get together with the prime-movers in the organization who effectively “own” the event and discuss the true objective or perhaps objectives to be achieved.
The word “objective” is used intentionally here because there may already be an objective-setting ethos in your organization. If there is, then use the same framework to arrive at consensus for the purpose of the event.
The minimum requirement is that the objective should be SMART;
* Specific
* Measurable
* Achievable
* Relevant
* Time-bounded
Specific
The word “specific” has been chosen as shorthand for the question:
“What, specifically, will have changed as a result of the success of this event?”
To illustrate this consider the example of a Financial Services organization that was having difficulty selling one of its new investment product (Product Y) because of its complexity. They were convinced that the product was a winner but needed Financial Advisers to spend more than a ten minute telephone call learning about how it was structured and how it would perform over time. They also needed to connect with more Financial Advisers than they already knew, so the idea of a conference to debate the new generation of financial products for the 21 st Century was born.
The Financial Services company defined their specific requirement from the conference as follows:
To present, along with other Financial Products, a detailed technical explanation of Product Y to an audience of 250 or more Financial Advisers who operate within our region in order that they can understand its benefits and sell it on to their customers.
Measurable
In almost every project there is a well understood relationship between cost, quality and time. You can achieve anything to a very high standard in a very short time if cost is no object. Similarly you can produce the best product to a tight budget as long as time is not an issue. The third option is probably the world you operate in; the budget is small and we need it yesterday. This, of course, means that quality is the issue most likely to suffer and is probably worth some debate about what level of quality is expected and how it should be measured.
Post-event questionnaires and follow-up telephone or Email communication should be asking the right questions to ensure that quality data is available.
Achievable
The event organizer needs to be set up for success and needs to feel that they have the support of the event “owners” on the route ahead. In short, they need to know how to get rapid decisions made if quality, cost or time are affected by issues that develop as the project proceeds.
Relevant
It is sensible to confirm with the overall aims of the organization that the event and the way it is being envisioned correspond. If a company mission or vision exists, then there should be a straight line of logic linking it with this seminar, roadshow or workshop.
Timebounded
Priorities can often be forgotten when an attractive project happens along. So, not only should the relevant dates, times and durations be spelled out in detail, the effect of this project on other work should be discussed and appropriate action taken to ensure that all timescales are properly managed.
Equipped with this seemingly simple step of devising a comprehensive objective, you, as the event manager, are better equipped to make informed decisions about almost any issue that crops up in the design, delivery and follow-up processes associated with your event. Even better, it will reduce your consumption of pain killers by minimizing headache inducing changes and problems down the line.
Published by My Booking Manager. A convenient, professional, time saving
If you are running workshops, seminars or conferences like Oslo , Norway based Ulrika Fredrikson you won’t be doing it as a charitable act. Let’s face it, even if you were a charity, you’d have to cover your costs somehow. Ulrika runs a combination of sponsored and paid-for events which improves the ticket price for delegates but increases the pressure on her to fill seats to satisfy the advertising benefit for her sponsors.
Whether your event cost $10 or $10,000 to stage, you should, for business reasons, calculate your return on investment. This is not as straightforward as making sure that the gate money covers your costs, although that is, in itself, important. To be rigorous you will be drawing information about all of the positive and negative effects the event has had on your bank account, your reputation and your graying hair both now and in the future and you will be making it available to whomever needs to know in a form that is easy to digest.
Compiling event information
To properly compile all of your event information you might want to put some time aside to revisit all of the details about the design, development, running and follow-up activities associated with the event.
Financial Information
Put together the financial information and split it down into:
• planned expenditure
• unplanned expenditure
• direct income
• indirect but related income
Planned expenditure is everything that you predicted you would spend on the project from the first including purchases, rentals, staff hours and expenses. Unplanned expenditure is anything else over and above what you originally thought was required. You are splitting this out, not because it is in some way wrong to incur unplanned expenditure but because it is part of the learning and self-training process. When you next run an event you will have a better idea of the contingency costs you ought to be planning.
Direct income comes from ticket sales and any other sales like promotional items, books or products associated with the event. Indirect income covers any additional products or services that have been purchased since the event and the sale of which can be attributed to running the event. This is where the water starts to get a little muddy, as it is highly likely that some of your delegates will have been approached by your company many times in the past and it may become difficult to attribute a sales success to this event alone. By far the best thing to do here is to count the sale, or a proportion of it, say, a quarter and highlight it as being influenced by a combination of marketing tactics including the event.
Ulrika has been in the conferencing business for around ten years and she knows that almost 50% of follow-through sales for her own company and for her sponsors can take twelve months or more to reveal themselves. Her advice is to acknowledge this but not count it as part of this event’s income.
Published by My Booking Manager. A convenient, professional, time saving and cost effective way to accept registrations, bookings and payments for your next seminar, workshop, trade display or membership event Obtain your FREE report “20 Steps To Running Successful Seminars Roadshows Workshops And Events Report” at http://mybookingmanager.com
Tags : Accumulate, Evaluate, Event, Profit
